Event Marketing
Event marketing includes the planning, organizing, executing a specific event aligning with the goals of promoting a brand, product, or service. These events could be in a small or large setting, a digital or physical hosting. Event marketing can support the growth of a brand’s credibility as it helps to build stronger relationships with customers and prospects, find new partners, acquire leads, and more.
Recent work
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An Exclusive Afternoon with Grazia's May 2024 Cover Star at Artyzen Singapore
To celebrate the launch of Artyzen Singapore’s new afternoon tea experience, the hotel hosted an exclusive meet-and-greet with Grazia Singapore’s May cover star.
The intimate gathering brought together top-tier media, fashion influencers, and lifestyle entrepreneurs, offering a platform to engage with the brand in a refined, culturally inspired setting. Guests were treated to:
-A preview of the new afternoon tea set, featuring locally inspired delicacies
-Personal interaction with the Grazia cover star
-Curated conversations around fashion, wellness, and modern hospitality
I oversaw the event planning, media coordination, and brand storytelling, ensuring alignment between Artyzen’s luxury positioning and Singapore’s dynamic lifestyle community.
Image credit: Grazia Singapore
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Artyzen Singapore – Grand Opening Celebration
To mark the opening of its first property outside Greater China, Artyzen Hospitality Group hosted a private launch event for Artyzen Singapore, its highly anticipated flagship hotel. This milestone followed the opening of Artyzen NEW BUND 31 Shanghai, under the campaign theme A Tale of Two Cities.
Held near Orchard Road in Singapore’s West District, the celebration brought together VIPs, industry leaders, celebrities, and media guests.
Highlights included:
-Live performances by singer Olivia Ong and rising talent FRSHOF
-An immersive brand experience celebrating local culture, design, and cuisine
-The debut of Quenino by Chef Victor Liong, the hotel’s signature dining concept
I led the event communications strategy, guest experience planning, and coordination across internal stakeholders, creative vendors, and F&B partners — helping bring the Artyzen brand to life in a new market.
Image credit: Artyzen Hospitality Group
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Artyzen Hospitality Group 10th Anniversary
To commemorate its 10th anniversary, Artyzen Hospitality Group hosted a multi-part activation at ILTM Asia 2023 in Singapore. The integrated series included:
-A media luncheon with key luxury travel publications-
-An exclusive client cocktail reception
-A branded ILTM exhibition booth
-A launch showcase previewing Artyzen Singapore (opening November 2023)
I led the planning, communications, and brand integration for the full activation — collaborating closely with internal stakeholders, PR agencies, and event partners in Singapore. The event generated strong pre-opening buzz, deepened media and client engagement, and positioned Artyzen Singapore as a flagship to watch in the region’s luxury hospitality space.
Image credit: Artyzen Hospitality Group
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Morning Yoga at the village
To promote an active and balanced lifestyle during Hokkaido’s green season, Niseko Village partnered with Village Sports to host a weekly Sunday morning yoga series.
Set against the scenic backdrop of Mount Annupuri, the sessions aimed to engage both resort guests and the local community through mindful movement and outdoor wellness.
Key highlights included:
-Collaborative partnership with Village Sports, enhancing local brand engagement
-Promotion of Danskin, an American activewear brand retailed onsite
-Consistent weekend participation that drove foot traffic and elevated guest experience
I managed event communications, stakeholder coordination, and co-branding efforts — aligning the wellness series with the resort’s seasonal lifestyle positioning.
Image credit: Village Sports
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The Jolly Fox Niseko Golf Tournament
Niseko Village served as Eagle Sponsor for the Jolly Fox Niseko Golf Tournament, a four-day celebration of golf, hospitality, and scenic beauty. The tournament featured three full days of play across Niseko’s most picturesque courses, including, Niseko Golf Course and Niseko Village Golf Course.
This high-end sporting event attracted golf enthusiasts, VIP guests, and local partners, further elevating Niseko Village’s profile as a premier leisure destination.
I supported the event partnership strategy, sponsor communications, and brand presence — ensuring alignment between the tournament’s lifestyle positioning and Niseko Village’s premium brand identity.
Image credit: NVKK
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Burton Riglet Park training
Niseko Village hosted a special Burton Riglet snowboard training session designed to introduce children under 12 to the fundamentals of snowboarding in a fun and engaging environment.
The training was led by Michiyo Hashimoto, a Japanese professional snowboarder who placed 12th in the XIX Olympic Winter Games in 2002 and now serves as an international advisor for Burton Riglet Park.
The event brought together young aspiring riders and their families, enhancing Niseko Village’s commitment to inclusive, family-friendly experiences. I supported event coordination, guest communications, and partner engagement, helping ensure a seamless experience aligned with the brand’s winter lifestyle offering.
Image credit: NVKK
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Niseko Village winter camp with Japanese Winter Olympian
As part of Niseko Village’s commitment to promoting youth development and winter sports culture, the resort hosted a seasonal winter camp featuring renowned snowboarder Tomoka Takeuchi.
A five-time Winter Olympian and Japan’s first female snowboard medalist, Tomoka joined as a Niseko Village ambassador and active member of the winter camp committee. Her presence on the slopes brought inspiration and excitement to young participants and elevated the profile of the camp across regional media.
I supported event planning, ambassador engagement, and communications strategy, ensuring a well-executed experience that reflected Niseko Village’s dedication to nurturing talent and celebrating winter excellence.
Image credit: NVKK
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Snowga before hitting the slopes
Niseko Village introduced a unique winter wellness activation with Snowga — outdoor yoga sessions held in fresh powder, designed to warm up muscles and joints before a day on the slopes.
Taking place every Tuesday, Thursday, and Saturday morning throughout the winter season, Snowga offered guests a refreshing and energizing start to their ski experience, blending mindful movement with the resort’s natural alpine setting.
I supported program coordination, guest engagement communications, and seasonal promotional rollout, aligning the initiative with Niseko Village’s broader focus on experiential wellness and outdoor lifestyle.
Image credit: Adobe Stock
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Après Ski – Winter Cultural and Entertainment Series
Every Thursday during the white season, Niseko Village activated its dining and retail precinct as a curated après ski hub, blending traditional Japanese culture with contemporary entertainment.
Guests were treated to a live Taiko drum performance, showcasing the power and rhythm of this iconic Japanese art form, followed by a lively DJ session at Two Sticks — the resort’s Asian tapas bar with a rustic alpine twist.
I contributed to event coordination, guest experience programming, and on-site communications, helping position the village as a vibrant après destination that balances cultural immersion with social connection.
Image credit: NVKK
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Hinode Hills Niseko Village opening ceremony
To celebrate the launch of Hinode Hills, the newest luxury apartment hotel within YTL Hotels’ Niseko Village portfolio, the resort hosted a formal opening ceremony blending cultural appreciation, hospitality, and immersive guest experience.
The event featured:
-A ribbon-cutting session with key stakeholders
-A guided tour of the newly opened property
-The official unveiling of a ski-in magic carpet
-An evening of curated entertainment and networking
The celebration welcomed international media, influencers, tourism boards, partners, and government representatives, marking the official debut of the property ahead of the 2019/2020 ski season.
I supported event coordination, media liaison, and guest communications to ensure a smooth and impactful launch reflective of Niseko Village’s premium brand standards.
Image credit: NVKK
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“Gin World Tour” | Café Monivong
Hosted at Café Monivong, the “Gin World Tour” was Cambodia’s first-ever curated gin tasting event — a hotel-led promotion celebrating global spirits culture.
The activation featured twelve gin-based cocktails, each crafted to represent its country of origin, including selections from Cambodia, Australia, France, Italy, Germany, England, and more. Designed for both connoisseurs and casual enthusiasts, the experience combined education, storytelling, and discovery in an elegant dining setting.
I led the promotional campaign, menu content development, and event positioning, aligning with the hotel’s reputation for delivering elevated, globally inspired guest experiences.
Image credit: Foodbuzz Cambodia
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Magical temple dinner experience | Angkor Wat, Siem Reap
Set against the majestic backdrop of Cambodia’s Angkor temples, this private temple dinner experience offered an unforgettable evening of gastronomy and culture.
Fully catered by the Raffles Grand Hotel d’Angkor food and beverage team, the event featured:
A curated multi-course dinner with wine and cocktail pairing
A traditional Khmer dance performance
A custom light show illuminating the ancient temple grounds
I supported event planning, cultural programming, and brand integration — helping create a seamless experience that blended heritage, hospitality, and high-touch service for VIP guests.
Image credit: Raffles Grand Hotel d’Angkor, Siem Reap
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Apsara dinner theatre | Raffles Cambodia
Held every Friday evening, the Apsara Dinner Theatre combined authentic Khmer cuisine with Cambodia’s most iconic cultural performance — the Apsara dance.
Set within the elegant walls of Raffles Hotel Le Royal, guests were treated to a traditional Cambodian dining experience accompanied by the graceful storytelling of classical Apsara dancers, evoking the spiritual heritage of Angkor.
I supported event programming, guest communications, and promotional rollout — enhancing the hotel’s cultural positioning while offering guests a memorable evening of culinary and artistic heritage.
Image credit: Raffles Hotel Le Royal, Phnom Penh
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Christmas 2018 | Raffles Hotel Le Royal, Phnom Penh
Raffles Hotel Le Royal celebrated the holiday season with a series of festive experiences and charitable initiatives designed to engage the community and create lasting memories for guests.
Key highlights included:
-Charity Ornament Tree: Guests were invited to purchase and personalize ornaments to hang on the grand Christmas Tree in the hotel lobby. All proceeds were donated to Sunrise Cambodia, supporting local children in need.
-Christmas Afternoon Tea: A seasonal afternoon tea set was served alongside a live performance by the Khmer Children’s Choir, creating a heartwarming and culturally rich celebration.
-Christmas Brunch & Dinner: Special holiday menus were offered on Christmas Eve and Christmas Day, featuring classic international fare and traditional Khmer touches.
-Holiday Giveaway Campaigns: Digital and on-property giveaways added excitement and engagement throughout the festive period.
I led the coordination of festive marketing campaigns, charity collaborations, and guest experience programming — ensuring the season reflected both the spirit of giving and the timeless elegance of the Raffles brand.
Image credit: Raffles Hotel Le Royal, Phnom Penh
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La Semaine Francaise 2019 | Siem Reap French Week
Hosted in the expansive 15-acre French gardens of Raffles Grand Hotel d’Angkor, La Semaine Française (French Week) is an annual three-day cultural celebration showcasing the elegance and creativity of French art, style, and tradition.
The 2019 edition featured:
-Live music performances and open-air concerts
-French film screenings under the stars
-A curated selection of retail and artisan booths
-A runway fashion show celebrating contemporary French design
I supported event marketing, partner coordination, and guest experience management, helping bring to life an immersive cross-cultural experience that strengthened the hotel’s ties with the local community and French diplomatic and business circles.
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Raffles Cinema Paradiso
Raffles Cinema Paradiso offered guests a magical open-air movie experience beneath the stars, held at the hotel’s tranquil poolside garden.
This recurring event featured screenings of classic and timeless films, paired with a half bottle of wine and a curated selection of canapés or finger food, creating a relaxed and indulgent evening for both in-house guests and local patrons.
I managed event communications, guest engagement, and F&B coordination — helping establish Cinema Paradiso as a signature lifestyle offering that elevated the hotel’s cultural calendar.Image credit: Raffles Hotel Le Royal, Phnom Penh
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Grand Opening of Restaurant Le Royal as caveau for the Confrerie du Sabre d’Or
On March 22, 2018, Restaurant Le Royal was officially inaugurated as a caveau (chapter house) for the Confrérie du Sabre d’Or, the prestigious French order dedicated to the art of Champagne sabrage.
The event was graced by Grand Master Jean Claude Jalloux, who traveled to Phnom Penh for the celebration. The evening featured ceremonial sabrage, a gourmet Champagne pairing dinner, and the formal induction of new members — blending gastronomy, tradition, and French cultural heritage.
I supported event coordination, guest list management, and ceremonial logistics, contributing to a seamless and memorable experience that elevated the restaurant’s international prestige.
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Cuban night | The Elephant Bar Garden
Cuban Night brought a touch of Havana to The Elephant Bar Garden with an evening dedicated to cigar culture and timeless indulgence.
Guests were invited to meet José Miguel Lugo Gonzales, a master cigar roller from the renowned La Corona Cigar Factory in Cuba, and experience the craftsmanship of a freshly hand-rolled cigar in an elegant, tropical setting.
I supported guest communications, event setup, and partnership coordination, delivering a sophisticated lifestyle activation that resonated with connoisseurs and elevated the hotel’s luxury positioning.
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4 Hands Dinner | President 50 years anniversary
To celebrate 50 years of Président, the renowned French dairy brand hosted an exclusive 4 Hands Dinner at Raffles Grand Hotel d’Angkor.
The event featured a culinary collaboration between two international guest chefs — Angela Brown and Olivier Guillon — who crafted a multi-course menu showcasing the richness and versatility of Président’s signature products.
I supported event coordination, chef liaison, and branding integration, ensuring a seamless fine dining experience that reflected the prestige of both the brand and the hotel.
Image credit: Raffles Grand Hotel d’Angkor, Siem Reap